QuadReal’s 2018 FRPO MAC Award for Best Property Management Website announced
G5-designed website recognized as most effective by the largest property management association in Ontario, Canada
BEND, OR – (December 5, 2018) G5 client QuadReal Property Group was awarded the 2018 MAC Award for Best Property Management Website by the Federation of Rental-housing Providers of Ontario for its residential website, www.quadrealres.com. This award recognizes a company that has demonstrated excellence in creativity, design, content structure, use of graphics, ease of navigation, interactivity and overall utilization of the medium.
G5 Helps QuadReal Raise Profile in the Multifamily Market
QuadReal partnered with G5 in 2018 to attract, engage, and build its B2C audience in the multifamily sector, especially among current and prospective residents and career seekers.
G5 designed the QuadReal residential website with a performance-first mindset. Launched in February 2018, it is fully responsive across desktop and mobile devices, aligns with user experience (UX) best practices, and includes key elements to drive engagement and conversions. The continuous scroll experience entices users to read and engage with high-value content, such as properties, careers, and community pages. Clear calls-to-action drive traffic to important pages, delivering greater reach, engagement, and conversions.
The result is a highly effective website with a conversion rate of 21.7 percent, which is near twice the conversion rate of leading websites in the real estate industry.
QuadReal & G5: Partners in Multifamily Lead Generation
“Beyond bricks and mortar, our QuadReal residential team is working hard to ensure a consistent experience through numerous consumer touchpoints – including online,” said Anthony Lanni, Senior Vice President, Residential. “We were looking for a partner that could help us strengthen our position as a North American market leader. And we found that partner in G5.”
“At G5, our goal is to drive the best quality leads for our clients,” said G5 CEO Dan Hobin, “and our partnership with QuadReal is proof of that. The QuadReal Residential website is a beautiful design, and most importantly, it is designed to perform. We collaborated together to create a solution true to the QuadReal brand, built on G5’s performance-driven best practices, that drive industry-leading results.”
As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Through its Intelligent Marketing Cloud, G5 delivers unrivaled performance and scalability through predictive analytics, 1:1 customer journeys, hyper-personalized customer experiences, and continuous spend optimization.
About QuadReal Property Group
Headquartered in Vancouver, British Columbia, QuadReal Property Group is a Canadian real estate investment, development, and management company operating on a global scale. The company’s $24.5 billion portfolio spans 23 global cities across 17 countries. Owned by BCI, one of Canada’s largest institutional investors, QuadReal Property Group was established to manage its real estate investment portfolio.